of AI responses about travel and loyalty brands are misaligned, meaning wrong or incomplete.
Based on Bonafide data since 2024
revenue advantage over untreated control for fully aligned hotels, at 99% statistical confidence.
Global hotel group · six-month controlled study
AI accuracy for an international airline in the first five months of alignment.
International airline
Three agentic processes operate continuously across models, AI surfaces and commerce systems. Built for the complexity of travel and loyalty data.
Agents collect, verify, normalize and maintain enterprise and external context.
A single Context Layer. Current enterprise truth.
The Context Layer becomes Orchestrate's input, ready to be served to AI surfaces.
Agents deliver verified, granular, traveler-specific context to the right AI surface at the moment of the query.
Verified, structured, property-level truth, at the moment of the query.
Every served answer becomes Tune's input, measured against commercial goals across every surface.
Agents measure how AI interprets context, identify misalignment events and improve commercial performance.
Alignment improves with every interaction.
What Tune learns becomes Curate's next input. The Context Layer refreshes, alignment compounds, the cycle keeps running.
The misaligned version doesn't sound wrong, that's the problem.
Visibility tools track mentions and citations, and they're a useful diagnostic. Bonafide works on what happens next: whether AI recommends you for the right reasons, applies your rules and benefits correctly, and sends the customer to the right booking path.
Collect. Verify. Normalize. Maintain provenance.
Interpret intent. Assemble verified context. Deliver at query time.
Measure interpretation. Detect misalignment. Improve commercial outcomes.
Open distribution · APIs · MCP · UCP in development · Multi-model
“Bonafide’s technology is helping us extend brand integrity into platforms like ChatGPT, Gemini, and Perplexity, ensuring AI-driven engagements with our brand are as refined and reliable as the stay itself.”
